Synopsis
'It's not what we know, but how we learn.' This is the key Learning to Read the Signs presents for evaluating and applying ideas and facts to one's business life. The book asks the reader to go back to and reclaim American pragmatism: an activity of thought involving four parts: Investigation, Hypothesis, Action, and Testing. Pragmatism is a method of interpretation or inquiry which offers to the thoughtful business practitioner a way to better understand the reality in which we operate, to think critically and creatively, and for business people to think together to make the best use of all our perspectives and talents.Questions raised in this book include: What are the signs telling us? Where are we headed and why? Why are things going the way they are? What is our purpose?
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About the Author
Nahser Advertising Inc., Chicago
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Learning to Read the Signs : Reclaiming Pragmatism in Business
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Learning to Read the Signs : Reclaiming Pragmatism in Business
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