Customer is King (Virgin Business Guides)

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9780753506882: Customer is King (Virgin Business Guides)

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer. Through key questions, case studies, checklists, worksheets and frequently asked questions. Robert Craven shows you how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. A practical, hands-on, thought-provoking book for anyone running or growing a business, or for professional marketers who have found that their methods don't work any more.

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From the Publisher:

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

From the Author:

Robert Craven has worked on the Marketing Council's "Grow with Marketing" programme to develop materials for business advisers and their clients. He is a mentor and consultant who has helped to turn around over one thousand companies, a contributor to the Independent and an associate fellow at Warwick Business School. His book, Kick-Start Your Business, is also in the Virgin Business Guides series.

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Robert Craven
Published by Virgin Books (2002)
ISBN 10: 0753506882 ISBN 13: 9780753506882
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Robert Craven
Published by Virgin Books (2002)
ISBN 10: 0753506882 ISBN 13: 9780753506882
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