Find out how to identify a company's strengths and weaknesses and take the next step to make a business work smoothly. This guide identifies the essential tools to get a business to work better, offers hundreds of ideas and examples to turn your business into a powerhouse, includes useful resources and contacts, and provides worksheets to kick start your business.
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As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
Robert Craven spent five years running training and consultancy programmes for entrepreneurial businesses at Warwick Business School. He is a mentor and consultant who has helped more than 1000 companies to flourish, showing younger businesses how to grow and making larger businesses more nimble. He is a regular contributor to the London Independent, and an Associate Fellow at Warwick Business School.
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