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Comstock, Beth Imagine It Forward ISBN 13: 9780753545713

Imagine It Forward - Hardcover

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9780753545713: Imagine It Forward

Synopsis

Change is the only constant. Learn to be a change-maker.In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

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  • PublisherVirgin Books
  • Publication date1900
  • ISBN 10 0753545713
  • ISBN 13 9780753545713
  • BindingHardcover
  • LanguageEnglish
  • Number of pages320
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    • 3.80 out of 5 stars
      810 ratings by Goodreads

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Comstock, Beth
Published by Virgin Books, 1900
ISBN 10: 0753545713 ISBN 13: 9780753545713
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ISBN 10: 0753545713 ISBN 13: 9780753545713
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780753545713

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