Inside the Nudge Unit: How Small Changes Can Make a Big Difference

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9780753556535: Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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Every day we make countless decisions, from the small, mundane things to tackling life's big questions, but we don't always make the right choices. This book deals with this topic.

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About the Author:

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous changes in government policy - from different ways of spending and saving money, to changes in regulation and legislation - and above all, to remarkable results.

Review:

"A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human" Steve Hilton, former Senior Advisor to David Cameron and author of More Human "David Halpern has written a magnificent book about a revolution at the heart of the British government. It's a riveting tale - and essential reading for anyone who wants to know how to make big changes happen" Rohan Silva, former Senior Advisor to David Cameron and co-founder of Second Home "David Halpern presents a masterclass on how to embed behavioural insights into the fabric of an organisation. This book is full of numerous examples on not just excellent behaviourally informed programs as well as terrific practical advice on how to get these programs up and running!" Dilip Soman, India Innovation Institute "Intriguing" The Sunday Times Culture Magazine "If you want to understand how things work - or, as is more often the case, how they don't - David Halpern's Inside the Nudge Unit explains how to change people's behaviour in subtle but profound ways. Politicians of all parties, whether winners or losers this year, could learn from it." Guardian

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Other Popular Editions of the Same Title

9780753556559: Inside the Nudge Unit: How Small Changes Can Make a Big Difference

Featured Edition

ISBN 10:  0753556553 ISBN 13:  9780753556559
Publisher: Ebury Press, 2016
Softcover

9780753556542: Inside the Nudge Unit: How Small Changes Can Make a Big Difference

Ebury ..., 2015
Softcover

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