Items related to Airline Marketing and Management
A marketing teacher based in Britain, Shaw updates his textbook in light of what he calls the traumatic and tempestuous times being experienced by the aviation industry in recent years. He looks at the fundamentals of marketing, the market for air transport services, the marketing environment, business and marketing strategies, product analysis, pricing and revenue management, distributing the product, managing brands, relationship marketing, selling, advertising and promotional policies, and the future of airline marketing. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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About the Author:
Stephen Shaw is Managing Director of SSA Ltd, UK, a firm specialising in providing courses in marketing and economics to airlines and aerospace firms, located at Chinnor, Oxford, England.
Review:
'Overall, with the textual changes made and topics added, Shaw has ensured the latest edition of his book remains one of the leading textbooks on airline management and product planning.' --Aerlines, e-zine issue 53
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- PublisherAshgate Pub Ltd
- Publication date2004
- ISBN 10 0754637581
- ISBN 13 9780754637585
- BindingHardcover
- Edition number5
- Number of pages308
- Rating
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Airline Marketing and Management
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ISBN 10: 0754637581
ISBN 13: 9780754637585
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Airline Marketing and Management
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ISBN 10: 0754637581
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Airline Marketing and Management
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Ashgate Pub Ltd
(2004)
ISBN 10: 0754637581
ISBN 13: 9780754637585
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