The Big Push: How Popular Culture Is Always Selling (Exploring Media Literacy)

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9780756545185: The Big Push: How Popular Culture Is Always Selling (Exploring Media Literacy)
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Buyer beware! Why do you really buy what you buy? Did you see a commercial for a cool mountain bike? Did your favorite celebrity wear a fantastic pair of shoes on the red carpet? Learn how products are advertised using all types of media. And be aware of popular culture’s influence on consumers including you!

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About the Author:

Erika Wittekind is a Compass Point Books author.

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In the context of popular culture, consumerism is rampant. Memorable characters from various ads end up on TV shows, celebs wear designer freebies on red carpets, and musicians name-check brands in their songs. Whether or not it’s intentional (usually it is), teens are affected, and some don’t even realize they’re being targeted. With laser focus, Wittekind covers the bases, parsing out the history, impact, strategies, and ethics of pushing products in the modern world. From snake-oil salesmen, to the text-heavy copy of the 1950s, to current dilemmas found in online marketing, product placement, and the regulation of marketing to young children, this title in the Exploring Media Literacy series offers an eye-opening look at how branding reaches and persuades the audience to buy. Though the outlook seems bleak, the emphasis on using information to combat seductive sales pitches will leave readers feeling armed to make decisions about which products they actually want to use. Grades 6-11. --Courtney Jones

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