Trademarks of the '40s and '50s is a portfolio of over 450 striking trademarks and logos. Some familiar, all innovative, these designs reflect the tastes and obsessions of growing sophistication in the science of marketing. New industries -- television, jet aircraft, and nuclear technology -- appear in the trademarks as well. This book will appeal to a wide range of readers, from nostalgia buffs and collectors of Americana, to a growing audience of commercial artists and graphic designers who will find creative new ideas in these timeless designs.
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Tyler Blik is the principal of Tyler A. Blik Design, a design firm specializing in business identity and logo design. Located in San Diego, his design work has been published both nationally and abroad.
Erik Baker is a New York-based graphic designer. His work has been featured in Communication Arts, Print, and Domus.
Steven Heller is the art director of the New York Times Book Review. He is the author of over ninety books on graphic design, popular art, and satiric art. He lives in New York City.
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