"synopsis" may belong to another edition of this title.
The book documents how Japan launched the revolution in consumer electronics--often by seizing on technology initially developed in the U.S. and vastly improving it. For instance, it was an American company, RCA, that announced the creation of liquid crystal displays (LCD) in New York in 1968. Another American giant, Hewlett-Packard, pursued the technology and then abandoned it out of frustration by 1980. But Japan's Seiko and Sharp persisted in the development of LCDs: the devices now are now found in everything from watches to calculators and laptops to flat-screen TVs. The book profiles people like Sharp's Sasaki Tadashi, nicknamed "Doctor Rocket" for his boundless energy, and companies like Seiko, which began more than 100 years ago as a maker of clocks and watches. It also offers some insights about the future of such technologies as digital photography. At the same time, We Were Burning provides a historical and cultural context for Japan's incredible technological achievements. The book contains some valuable lessons for U.S. business managers. It's also worthwhile reading for people interested in the technology underpinning modern machines, including compact-disc players, laser printers, and multimedia computers. Johnstone, who has written for New Scientist and Wired and been a journalism fellow at the Massachusetts Institute of Technology, is convinced that the entrepreneurial spirit of the Japanese people will pull the country back from any economic mess. "In the past, the Japanese have repeatedly demonstrated their resilience-- especially when their backs are against the wall." --Dan Ring
"About this title" may belong to another edition of this title.
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want