Persuasion: Integrating Theory, Research, and Practice - Softcover

Ann Bainbridge Frymier; Marjorie Keeshan Nadler

Softcover

ISBN 10: 0757570577 ISBN 13: 9780757570575

Publisher: Kendall Hunt Publishing, 2010

Synopsis

Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion.

Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another.

Available in print and eBook formats, Persuasion: Integrating Theory, Research, and Practice:

• Explains the major theories of persuasion.
• Features chapters dedicated to compliance and propaganda and ethics as they relate to persuasion.
• Utilizes research studies to illustrate theory and its application.
• Includes numerous current examples and illustrations throughout that bring the application of the chapter concepts to life.
• Is an Enhanced Online Learning Package designed for students and instructors. Seamlessly integrated within the book’s pedagogy, it includes chapter outlines, activities, interactive exercises, a glossary of terms, PowerPoint™ presentations, links to video clips, and a course management system.

Edition details

• Publisher: Kendall Hunt Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 0757570577
• ISBN 13: 9780757570575
• Binding: Paperback
• Edition number: 2
• Number of pages: 390