The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing

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9780761523383: The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing
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The Internet is changing the world—including the world of people-to-people marketing. With Quixtar, that world of opportunity just got bigger. Launched with great fanfare on September 1, 1999, Quixtar is a revolutionary Internet portal that provides unprecedented opportunities to people of all walks of life.
The Quixtar Revolution takes you behind the scenes of Quixtar's development and spectacular launch and gives you exclusive interviews with the visionaries who built this online superstore. You'll meet the Devos and Van Andel families, who saw the need for a strikingly new business model, and you'll discover how their vision captured the imagination of such business giants as Microsoft and IBM. But most important, you'll learn how thousands of people just like you are taking advantage of the incredible new opportunities the Internet offers.

For more information visit //www.quixtarrevolution.com
About the Author

Coy Barefoot,
journalist and author, has written extensively about e-commerce and marketing for magazines and business journals. He studied anthropology at the College of William and Mary and earned his master's degree in cultural anthropology for the University of Virginia. He lives in Charlottesville, Virginia, with his wife, Alison.

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First Came Direct Sales. Then Came the Web. And Now Quixtar!

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Barefoot, Coy
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ISBN 10: 0761523383 ISBN 13: 9780761523383
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