Marketing to Moms: Getting Your Share of the Trillion-Dollar Market

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9780761563662: Marketing to Moms: Getting Your Share of the Trillion-Dollar Market

Looking for new markets? Then focus on mothers!
Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you'll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family's money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You've heard of word of mouth. This is word of mom, the most powerful marketing tool in existence. So how can you and your company get a bigger piece of the trillion-dollar mom market?
Author Maria T. Bailey discusses the tools you need to reach the mom market and gain market share for your company. Drawing on 30 extensive interviews with high-level marketing professionals and the responses of more than 500 consumer moms, you'll uncover the secrets to successfully conveying your message to this economically powerful group. Topics include how to:
·Effectively target the mom market and understand its dynamics
·Craft messages that speak directly to moms
·Design a Web site that increases e-commerce revenues
·Build a brand and create product loyalty within the mom market
·Develop an internal marketing strategy that attracts and retains mothers as employees
·And much more
This groundbreaking book is the first to examine the dynamic idea that moms are a separate and distinct consumer group with a mind very much its own. These collected insights, experiences, and opinions from both marketing professionals and real-life moms offer valuable information for any size company with any size marketing budget—including yours.

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From the Back Cover:

Praise for Marketing to Moms:
"I became aware of the incredible economic power of mothers when I developed the first financial services company for women. With Maria Bailey's help, any size business can hone its message and attract these women as devoted customers." — Jennifer Openshaw, founder of Women's Financial Network snf author of What's Your Net Worth?
"Maria Bailey is a marketing maven who provides insights into moms' buying habits that will enhance any marketing plan for moms. The invaluable advice in this book covers it all, from helping you see through the eyes of moms selling to them creating brand loyalty among mothers and more. Marketing to moms will never be the same again!" — Ellen Reid Smith, author of e-Loyalty: How to Keep Customers Coming Back to Your Website and founder of e-loyaltyresource.com
"Maria reveals the secrets of how and where to reach a potent consumer group—moms! Find out how to succeed with the largest consumer group by heeding the advice in Marketing to Moms. A must read for consumer marketers." — Kay Koplovitz, founder of USA Networks and author of Bold Women, Big Ideas

About the Author:

Maria T. Bailey is the CEO of BSM Media, a marketing and media company that specializes in connecting companies with moms. She also founded BlueSuitMom.com, the award-winning Web site exclusively for executive working women. In addition, she hosts Mom Talk Radio, a radio talk show for moms, and has appeared on shows such as Simplify Your Life on the Fine Living Network. Ms. Bailey lives in Pompano Beach, Florida, with her husband and four young children.

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Maria T. Bailey
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