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The New Politics of Old Values - Softcover

 
9780761812050: The New Politics of Old Values

Synopsis

The New Politics of Old Values provides the first assessment of the vital importance of values in the political process by analyzing Ronald Reagan's intuitive appeal to traditional American values including individualism, freedom, and equality of opportunity.

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About the Author

John Kenneth White is Vice President of the Center for Party Development and is Professor of Politics at the Catholic University of America.

From Library Journal

Using Reagan's presidency as a case study, White ( The Fractured Electorate ) assesses the impact of widely shared values on politics. He places the president's enormous popularity in the context of change, detailing cultural trends that have reinforced Reagan's approach. White views the values of family, work, neighborhood, and freedom as "romantic visions that voters seek to emulate in their own lives." He makes effective use of public opinion data and advertising techniques to support his thesis and considers implications of "Reaganism" for future politics. Complementing Garry Wills's Reagan's America ( LJ 2/1/87) as a critique of the president's appeal, this serves as a useful handbook to 1980s politics. Extensive bibliography and notes.Thomas A. Karel, Franklin & Marshall Coll. Lib., Lancaster, Pa.
Copyright 1988 Reed Business Information, Inc.

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  • PublisherUniversity Press of America
  • Publication date1998
  • ISBN 10 0761812059
  • ISBN 13 9780761812050
  • BindingPaperback
  • LanguageEnglish
  • Edition number3
  • Number of pages312

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