How Advertising Works: The Role of Research

3.33 avg rating
( 6 ratings by Goodreads )
 
9780761912408: How Advertising Works: The Role of Research
View all copies of this ISBN edition:
 
 

John Philip Jones, bestselling author of What′s in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume.

Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.

"synopsis" may belong to another edition of this title.

About the Author:

John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 120.00
US$ 69.99

Convert Currency

Shipping: US$ 4.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Published by SAGE Publications, Inc
ISBN 10: 0761912401 ISBN 13: 9780761912408
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc. Hardcover. Condition: New. 0761912401 New Condition. Seller Inventory # NEW7.2002797

More information about this seller | Contact this seller

Buy New
US$ 69.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

2.

Published by SAGE Publications, Inc (1998)
ISBN 10: 0761912401 ISBN 13: 9780761912408
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc, 1998. Hardcover. Condition: New. Never used!. Seller Inventory # P110761912401

More information about this seller | Contact this seller

Buy New
US$ 78.30
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Published by SAGE Publications, Inc (1998)
ISBN 10: 0761912401 ISBN 13: 9780761912408
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc, 1998. Condition: New. book. Seller Inventory # M0761912401

More information about this seller | Contact this seller

Buy New
US$ 180.57
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds