Cultural Metaphors: Readings, Research Translations, and Commentary

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9780761913375: Cultural Metaphors: Readings, Research Translations, and Commentary
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This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

 

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Martin J. Gannon (PhD, Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University, San Marcos (CSUSM). He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University’s International Landmark Award. In 2014, Professor Gannon received the Outstanding Educator Award from the International Management Division of the Academy of Management. Professor Gannon has authored or co-authored nearly 100 articles and 13 books, some in multiple editions and translations. These include Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies, government agencies, and labor unions. Professor Gannon has lived and worked in more than 30 nations as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his homepage at California State University, San Marcos: faculty.csusm.edu/mgannon  

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Book Description SAGE Publications Inc, United States, 2000. Paperback. Condition: New. Language: English. Brand new Book. This book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications. Seller Inventory # AAV9780761913375

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Book Description SAGE Publications, Inc. Paperback. Condition: New. 272 pages. Dimensions: 9.0in. x 6.1in. x 0.6in.This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780761913375

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Book Description SAGE PUBLICATIONS, LONDON, 2001. Encuadernacion original. Condition: NUEVO / NEW. GANNON, M. J. CULTURAL METAPHORS. READINGS, RESEARCH TRANSLATIONS, AND COMMENTARY. LONDON, 2001, x 262 p. Encuadernacion original. Nuevo. Seller Inventory # 278762

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