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New Service Development: Creating Memorable Experiences - Hardcover

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9780761917410: New Service Development: Creating Memorable Experiences

Synopsis

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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  • PublisherSAGE Publications, Inc
  • Publication date1999
  • ISBN 10 0761917411
  • ISBN 13 9780761917410
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages344
  • Rating
    • 4.83 out of 5 stars
      6 ratings by Goodreads

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9780761917427: New Service Development: Creating Memorable Experiences

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ISBN 10:  076191742X ISBN 13:  9780761917427
Publisher: SAGE Publications, Inc, 1999
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Fitzsimmons, James A.; Fitzsimmons, Mona J.
Published by Sage Publications, Inc, 1999
ISBN 10: 0761917411 ISBN 13: 9780761917410
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Fitzsimmons, James A., Fitzsimmons, Mona J.
Published by SAGE Publications, Incorporated, 1999
ISBN 10: 0761917411 ISBN 13: 9780761917410
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Fitzsimmons, James A., Fitzsimmons, Mona J.
Published by SAGE Publications, Incorporated, 1999
ISBN 10: 0761917411 ISBN 13: 9780761917410
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