The Content Analysis Guidebook

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9780761919773: The Content Analysis Guidebook

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers:

  • Numerous examples from across the social sciences
  • Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
  • Pedagogical tools in an easy to understand format 

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About the Author:

 Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

Review:

"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike."

(Marshall Scott Poole)

"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis."

(William Evans)

“Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.”   (Communications: The European Journal of Communication Research 2003-09-15)

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