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Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst has written this book from the perspective of "communicating with strangers" and addresses how factors related to our group memberships (e.g., inaccurate and unfavorable stereotypes of members of other cultures and ethnic groups) can cause us to misinterpret the messages we receive from members of those groups.
Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management.
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William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.
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Book Description SAGE Publications, Inc, 2012. Condition: New. book. Seller Inventory # M0761929371
Book Description SAGE Publications, Inc, 2012. Paperback. Condition: New. Brand New!. Seller Inventory # VIB0761929371
Book Description SAGE Publications, Inc, 2012. Paperback. Condition: New. Never used!. Seller Inventory # P110761929371
Book Description Condition: New. New. Seller Inventory # STR-0761929371