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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) - Softcover
Synopsis
Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment.
Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
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About the Author
David Mercer is Senior-Lecturer in Marketing at the Open University Business School, and chaired the OUBS course team which developed the course The Challenge of the External Environment (B885).
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Marketing Strategy : The Challenge of the External Environment
Published by
SAGE Publications, Limited, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38666331-20
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780761958765
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780761958765
Quantity: 1 available
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Marketing Strategy : The Challenge of the External Environment
Published by
SAGE Publications, Limited, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 45132165-75
Quantity: 2 available
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Marketing Strategy: The Challenge of the External Environment
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780761958765. Seller Inventory # 9067147
Quantity: 1 available
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Marketing Strategy: The Challenge of the External Environment
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780761958765. Seller Inventory # 9067152
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Marketing Strategy: The Challenge of the External Environment (Published in Association With the Open University)
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780761958765. Seller Inventory # 9167052
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
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Paperback. Condition: Very Good. with highlihting and underlining - FAST Despatch by First Class Royal Mail. Seller Inventory # mon0000076043
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Marketing Strategy: The Challenge of the External Environment
Seller: Ammareal, Morangis, France
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Softcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-466-571
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Seller: medimops, Berlin, Germany
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00761958762-G
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