On Message: Communicating the Campaign

3.5 avg rating
( 2 ratings by Goodreads )
 
9780761960744: On Message: Communicating the Campaign

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

"synopsis" may belong to another edition of this title.

About the Author:

Pippa Norris is Director of the Democratic Governance group in the United Nations Development Programme in New York and the Maguire Lecturer in Comparative Politics at Harvard University′s John F. Kennedy School of Government. Recent books include Sacred and Secular: Politics and Religion Worldwide (with Ronald Inglehart, 2004), Electoral Engineering: Voting Rules and Political Behavior (2004), and Driving Democratization: What Works (2006). Norris, who is a political scientist, has served as an expert consultant for many international bodies including the UN, UNESCO, the Council of Europe, International IDEA, the National Endowment for Democracy, and the UK Electoral Commission.

Review:

`The authors provide a most interesting discussion on the developments in political campaigning over the years... This new work develops both the core analysis of political campaigning in its broadest sense and specific British campaigning variables. Having seen most of these authors in action over the years, they can be most satisfied that their work over that time has paid off in such a useful book, which will no doubt form part of any discussion on political campaigning′ - The Reformer

`On Message is the most innovative and comprehensive study of the effects of communications on British voting. It is the definitive guide to the new trends in campaign voting and the media′ - Dennis Kavanagh, University of Liverpool

`Much has been written about the way parties and politicians run election campaigns, but far less on how voters respond to them. Now, for the first time, On Message lays bare the connections between parties, media and the public. Using original and imaginative research, Pippa Norris and her team have produced that rarity: a book that tells us something genuinely new and important about the nature of Britain′s politics′ - Peter Kellner, BBC Television

`At last, a genuinely multi-method study of political campaigning. On Message will be a lasting contribution to ′media-effects′ research′ - Shanto Iyengar, Stanford University

`This crisply-written book about Britain′s 1997 General Election Campaign challenges a host of conventional beliefs about the significance of the communication strategies of the political parties, about the limited agenda-setting role of the mass media, and about the impact of the campaign on the political views of British voters. The study benefits from the collective insights of a team of exceptionally experienced researchers. Their sophisticated multi-method research design and apt comparisons capture the dynamic interplay among various political actors and settings with unusual clarity. Given the careful delineation of theoretical bases and judgmental criteria, this study is destined to become a model for excellence in campaign communication research′ -

Doris Graber, University of Illinois, Chicago

"On Message integrates the study of parties, voters and media in a clear and original way. It is a notable advance in the analysis of election communications. The title could be a comment on the book itself′ - Colin Seymour-Ure, University of Kent

`This is a remarkably ambitious and authoritative study of party strategies, media roles and electoral reactions in Britain′s 1997 General Election campaign. The findings are well situated in diverse theories of media effects and the emerging conditions of a post-modern political communication system. The book deserves recognition among the classics of campaign communication research′ - Jay Blumler, University of Leeds

`Here researchers focus on the influence of news media on the campaign; the importance of strategic communications and electoral success; and the effect of both on the long term learning, mobilazation and persuasion of voters. In this detailed campaign study, the authors use a combination of research methods: content analysis of news and party messages; public opinion survey analysis, including four-wave panel and cross sectional BES surveys and aggregate poll trends; and an experimental study of telecision news.′ - International Journal of Public Opinion Research

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 58.00
US$ 47.17

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Pippa Norris, John Curtice, David Sanders
Published by SAGE Publications Inc, United States (1999)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description SAGE Publications Inc, United States, 1999. Paperback. Book Condition: New. Language: English . Brand New Book. To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public s civic engagement, agenda priorities, and party preferences. Bookseller Inventory # AAX9780761960744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.17
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Pippa Norris, John Curtice, David Sanders
Published by SAGE Publications Inc, United States (1999)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description SAGE Publications Inc, United States, 1999. Paperback. Book Condition: New. Language: English . Brand New Book. To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public s civic engagement, agenda priorities, and party preferences. Bookseller Inventory # AAX9780761960744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.64
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Pippa Norris, John Curtice
Published by Sage Publications 2009-11-12 (2009)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New Quantity Available: 3
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Sage Publications 2009-11-12, 2009. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-SGE-00006692

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.78
Convert Currency

Add to Basket

Shipping: US$ 3.96
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Pippa Norris
Published by SAGE Publications Ltd (1999)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New Quantity Available: 3
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description SAGE Publications Ltd, 1999. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FJ-9780761960744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.20
Convert Currency

Add to Basket

Shipping: US$ 11.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetko
Published by SAGE Publications 1999-05-26, London (1999)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description SAGE Publications 1999-05-26, London, 1999. paperback. Book Condition: New. Bookseller Inventory # 9780761960744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.63
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Pippa Norris
Published by SAGE Publications Ltd (1999)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description SAGE Publications Ltd, 1999. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780761960744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.70
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Norris, Pippa
Published by Sage Publications UK (2016)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Sage Publications UK, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780761960744_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.84
Convert Currency

Add to Basket

Shipping: US$ 5.12
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Pippa Norris
Published by SAGE Publications Ltd (1999)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description SAGE Publications Ltd, 1999. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780761960744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.58
Convert Currency

Add to Basket

Shipping: US$ 11.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Norris, Pippa (Editor)/ Curtice, John/ Sanders, David/ Scammell, Margaret/ Semetko, Holli A./ Norris, Pippa
Published by Sage Pubns (1999)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Sage Pubns, 1999. Paperback. Book Condition: Brand New. 1st edition. 224 pages. 9.00x6.00x0.50 inches. In Stock. Bookseller Inventory # __0761960740

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 52.60
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Norris, Pippa
Published by SAGE Publications Ltd (2017)
ISBN 10: 0761960740 ISBN 13: 9780761960744
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description SAGE Publications Ltd, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 0761960740

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 66.12
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book