McQuail′s Mass Communication Theory - Hardcover

McQuail, Denis

Hardcover

ISBN 10: 0761965467 ISBN 13: 9780761965466

Publisher: SAGE Publications Ltd, 2000

Synopsis

Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

About this title

About the Author

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

Edition details

• Publisher: SAGE Publications Ltd
• Publication date: 2000
• ISBN 10: 0761965467
• ISBN 13: 9780761965466
• Binding: Hardcover
• Language: English
• Edition number: 4
• Number of pages: 552