Synopsis
The Fourth Edition of this successful textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Now fully revised McQuail′s Mass Communication Theory: Offers an integrated treatment of the major components of mass communication: the sender, the message, and the audience; encompasses the diverse forms of mass communication in contemporary societies: television, radio, newspapers, film, music, the internet and other forms of new media; demonstrates how theories of mass communication relate to the broader understanding of society and culture; provides a glossary of nearly a hundred key terms in media and communication. Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
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About the Author
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
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McQuail's Mass Communication Theory
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SAGE Publications, Limited, 2000
ISBN 10: 0761965475
ISBN 13: 9780761965473
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McQuail's Mass Communication Theory
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McQuail's Mass Communication Theory
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