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Synopsis
Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
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About the Author
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
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McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2000
ISBN 10: 0761965475
ISBN 13: 9780761965473
Used
Softcover
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McQuail's Mass Communication Theory
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.2. Seller Inventory # G0761965475I4N00
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MCQUAIL: MCQUAIL'S MASS COMMUNICATION (P 4/ED) THEORY
Published by
Sage Publications, Incorporated 15/05/2000, 2000
ISBN 10: 0761965475
ISBN 13: 9780761965473
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Softcover
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780761965473
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MCQUAIL: MCQUAILS MASS COMMUNICATION (P 4/ED) THEORY
Published by
Sage Publications, Incorporated, 2000
ISBN 10: 0761965475
ISBN 13: 9780761965473
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Seller Inventory # CHL10422699
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MCQUAIL: MCQUAILS MASS COMMUNICATION (P 4/ED) THEORY
Published by
Sage Publications, Incorporated, 2000
ISBN 10: 0761965475
ISBN 13: 9780761965473
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL10409911
Quantity: 1 available
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MCQUAIL: MCQUAIL'S MASS COMMUNICATION (P 4/ED) THEORY
Published by
Sage Publications, Incorporated 15/05/2000, 2000
ISBN 10: 0761965475
ISBN 13: 9780761965473
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780761965473
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McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2000
ISBN 10: 0761965475
ISBN 13: 9780761965473
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP11355475
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McQuail's Mass Communication Theory 4E
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McQuail's Mass Communication Theory
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McQuail's Mass Communication Theory
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780761965473. Seller Inventory # 9247985
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