Grounded Theory: A Practical Guide for Management, Business and Market Researchers

3.75 avg rating
( 4 ratings by Goodreads )
 
9780761966838: Grounded Theory: A Practical Guide for Management, Business and Market Researchers
View all copies of this ISBN edition:
 
 

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

  • It offers an overview of qualitative methods in general and locates grounded theory in this context;
  • It compares and contrasts the various grounded theory approaches in an accessible manner;
  • It offers an in-depth case study for students and researchers to follow/use;
  • And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

"synopsis" may belong to another edition of this title.

About the Author:

Research Interests:                                                                                                                                                 - ‘New’ consumer behaviour
 -Developing an understanding of the consumption/identity link
  -Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption
 -The application and development of qualitative research methodologies and in particular grounded theory

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 68.00
US$ 43.72

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Christina Goulding
Published by SAGE Publications Inc, United States (2002)
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description SAGE Publications Inc, United States, 2002. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Grounded Theory is different from other texts on four levels: It offers an overview of qualitative methods in general and locates grounded theory in this context;It compares and contrasts the various grounded theory approaches in an accessible manner;It offers an in-depth case study for students and researchers to follow/use;And it provides a critique of the methodology itself. Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management. Seller Inventory # AAV9780761966838

More information about this seller | Contact this seller

Buy New
US$ 43.72
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Goulding, Christina
Published by Sage Publications UK (2016)
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Sage Publications UK, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780761966838_lsuk

More information about this seller | Contact this seller

Buy New
US$ 43.80
Convert Currency

Add to Basket

Shipping: US$ 5.40
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Christina Goulding
Published by SAGE Publications Inc, United States (2002)
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description SAGE Publications Inc, United States, 2002. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Grounded Theory is different from other texts on four levels: It offers an overview of qualitative methods in general and locates grounded theory in this context;It compares and contrasts the various grounded theory approaches in an accessible manner;It offers an in-depth case study for students and researchers to follow/use;And it provides a critique of the methodology itself. Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management. Seller Inventory # AAV9780761966838

More information about this seller | Contact this seller

Buy New
US$ 49.94
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Christina Goulding
Published by SAGE Publications Ltd (2002)
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description SAGE Publications Ltd, 2002. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9780761966838

More information about this seller | Contact this seller

Buy New
US$ 39.70
Convert Currency

Add to Basket

Shipping: US$ 12.60
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Christina Goulding
Published by SAGE Publications Ltd (2002)
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description SAGE Publications Ltd, 2002. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780761966838

More information about this seller | Contact this seller

Buy New
US$ 68.52
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Christina Goulding
Published by SAGE Publications Inc, United States (2002)
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description SAGE Publications Inc, United States, 2002. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Grounded Theory is different from other texts on four levels: It offers an overview of qualitative methods in general and locates grounded theory in this context;It compares and contrasts the various grounded theory approaches in an accessible manner;It offers an in-depth case study for students and researchers to follow/use;And it provides a critique of the methodology itself. Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management. Seller Inventory # LIE9780761966838

More information about this seller | Contact this seller

Buy New
US$ 83.45
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Goulding, Christina
Published by SAGE Publications Ltd (2018)
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description SAGE Publications Ltd, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0761966838

More information about this seller | Contact this seller

Buy New
US$ 85.73
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

8.

Christina Goulding
Published by SAGE Publications Ltd (2002)
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description SAGE Publications Ltd, 2002. Paperback. Condition: New. Seller Inventory # DADAX0761966838

More information about this seller | Contact this seller

Buy New
US$ 84.67
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

9.

Goulding, Christina
Published by SAGE Publications Ltd (2002)
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Paperback Quantity Available: 10
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description SAGE Publications Ltd, 2002. Paperback. Condition: New. Seller Inventory # INGM9780761966838

More information about this seller | Contact this seller

Buy New
US$ 85.47
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

10.

Christina Goulding
Published by SAGE Publications Ltd
ISBN 10: 0761966838 ISBN 13: 9780761966838
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description SAGE Publications Ltd. Paperback. Condition: New. 186 pages. Dimensions: 8.9in. x 6.1in. x 0.6in.Written with a clarity of style and a practical slant throughout, this book represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualise grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Grounded Theory is different from other texts on four levels: It offers an overview of qualitative methods in general and locates grounded theory in this context; It compares and contrasts the various grounded theory approaches in an accessible manner; It offers an in-depth case study for students and researchers to followuse; And it provides a critique of the methodology itself. Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780761966838

More information about this seller | Contact this seller

Buy New
US$ 101.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book