Gillian Doyle Understanding Media Economics

ISBN 13: 9780761968757

Understanding Media Economics

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9780761968757: Understanding Media Economics

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.

The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

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About the Author:

Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.

Review:

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate′ - Paul MacDonald, Roehampton Institute

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Gillian Doyle
Published by SAGE Publications Ltd (2002)
ISBN 10: 076196875X ISBN 13: 9780761968757
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Book Description SAGE Publications Ltd, 2002. Paperback. Book Condition: New. Bookseller Inventory # DADAX076196875X

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