McQuail′s Reader in Mass Communication Theory - Softcover

Softcover

ISBN 10: 0761972439 ISBN 13: 9780761972433

Publisher: SAGE Publications Ltd, 2002

Synopsis

McQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail′s Mass Communication Theory, it can also function independently of that text.

provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.

About this title

About the Author:

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail′s Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

About this edition

• Publisher: SAGE Publications Ltd
• Publication date: 2002
• ISBN 10: 0761972439
• ISBN 13: 9780761972433
• Binding: Paperback
• Edition number: 1
• Number of pages: 428
• Editor: McQuail Denis