Covering a large spectrum of films across several decades, the book conducts its critique by identifying and analyzing those narratives and textual strategies used to propagate an image of Indians that are common to these films. The book combines a critical-cultural perspective with political and social considerations to show how films can play a critical role in shaping public attitudes.
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Ananda Mitra is a Professor of Communication at Wake Forest University, teaching courses on new media, India, and research methodology. His publications include a 10-volume series on digital technology and its social impact, a critical examination of the Indian TV series Mahabharat, an examination of the portrayal of India in the Western cinema, a book about the ways in which new digital technologies are increasingly alienated from the users, a book on the cultural issues surrounding the use of social media, and two books on research methodology. Some of these include Digital DNA: Social Networking and You (2014), India through the Western Lens: Creating National Images in Film (SAGE 1999), Alien Technology: Coping with Modern Mysteries (SAGE 2010), and Television and Popular Culture in India: A Study of the Mahabharat (SAGE 1993).
He has consulted with many different industries and is the inventor of the concept of “narbs” that allows for a careful and systematic narrative analysis of the unstructured component of big data that has become available with the growth of social media. He is considered a specialist in analyzing the way in which narratives produce images of people and places, with a special emphasis on representation of Indians across the globe.
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