This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations.
Among the topics discussed are:
- The evolution and nature of the new era and its unique communication needs.
- The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments.
- The advantages of the complementary use of traditional and new media in reaching the entire targeted audience.
- The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits.
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Book Description Paperback. Book Condition: New. Year of publication09/01/2004 0761997466. Bookseller Inventory # 266768
Book Description Paperback. Book Condition: New. Brand New Book, READY TO SHIP BUY WITH CONFIDENCE, Note:***WE DO NOT ENTERTAIN BULK ORDERS.***. Bookseller Inventory # 340756
Book Description Paperback. Book Condition: New. Brand New Book. Bookseller Inventory # 17585
Book Description SAGE Publications Pvt. Ltd, 2004. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0761997466
Book Description Sage Pubns, 2004. Paperback. Book Condition: Brand New. 1st edition. 282 pages. 8.25x5.50x0.75 inches. In Stock. Bookseller Inventory # 0761997466
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97807619974671.0