Advertising Basics!: A Resource Guide for Beginners (Response Books)

3.33 avg rating
( 3 ratings by Goodreads )
 
9780761998105: Advertising Basics!: A Resource Guide for Beginners (Response Books)

Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis.

The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department.

Some of the highlights of this text are:
- A holistic introduction which gives the reader a pan-industry perspective of advertising.
- The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet.
- Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising.
- Pointers on how to conduct an advertising campaign.
- Numerous advertisements which illustrate the theory and examples used in the book.
- Tips on how to select an advertising agency and in what circumstances the agency should be changed.
- A simple, approachable and anecdotal style of writing which the reader will enjoy.

"synopsis" may belong to another edition of this title.

About the Author:

John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. He is an expert in the field of Development and Development Communication, having authored numerous books including titles such as Reporting a Revolution: The Iranian Revolution and the NIICODebate (1989), Science Communication and Development (1993), MoreEffective Communication: A Manual for Professionals (2000), Advertising Basics (2004) and Mass Communication in India: A Sociological Perspective (2005). Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 54.00
US$ 6.29

Convert Currency

Shipping: US$ 5.29
From India to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

J.V. Vilanilam and A.K. Varghese
Published by Sage Publications, New Delhi, India (2004)
ISBN 10: 0761998101 ISBN 13: 9780761998105
New Paperback First Edition Quantity Available: 1
Seller:
Rating
[?]

Book Description Sage Publications, New Delhi, India, 2004. Paperback. Book Condition: New. Dust Jacket Condition: New. First Edition. Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department. Some of the highlights of this text are: - A holistic introduction which gives the reader a pan-industry perspective of advertising. - The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet. - Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising. - Pointers on how to conduct an advertising campaign. - Numerous advertisements which illustrate the theory and examples used in the book. - Tips on how to select an advertising agency and in what circumstances the agency should be changed. - A simple, approachable and anecdotal style of writing which the reader will enjoy. Printed Pages: 216. Size: 5.5" x 8.5". Bookseller Inventory # 001427

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 6.29
Convert Currency

Add to Basket

Shipping: US$ 5.29
From India to U.S.A.
Destination, Rates & Speeds

2.

J.V. Vilanilam and A.K. Varghese
Published by Sage Publications, New Delhi, India (2004)
ISBN 10: 0761998101 ISBN 13: 9780761998105
New Paperback First Edition Quantity Available: 1
Seller:
Sanctum Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Sage Publications, New Delhi, India, 2004. Paperback. Book Condition: New. Dust Jacket Condition: New. First Edition. Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department. Some of the highlights of this text are: - A holistic introduction which gives the reader a pan-industry perspective of advertising. - The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet. - Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising. - Pointers on how to conduct an advertising campaign. - Numerous advertisements which illustrate the theory and examples used in the book. - Tips on how to select an advertising agency and in what circumstances the agency should be changed. - A simple, approachable and anecdotal style of writing which the reader will enjoy. Printed Pages: 216. Size: 5.5" x 8.5". Bookseller Inventory # 001427

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 6.99
Convert Currency

Add to Basket

Shipping: US$ 5.87
From India to U.S.A.
Destination, Rates & Speeds

3.

A.K. Varghese,J.V. Vilanilam
Published by Sage Publications (2004)
ISBN 10: 0761998101 ISBN 13: 9780761998105
New Softcover First Edition Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Sage Publications, 2004. Softcover. Book Condition: New. First edition. Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department. Some of the highlights of this text are: - A holistic introduction which gives the reader a pan-industry perspective of advertising. - The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet. - Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising. - Pointers on how to conduct an advertising campaign. - Numerous advertisements which illustrate the theory and examples used in the book. - Tips on how to select an advertising agency and in what circumstances the agency should be changed. - A simple, approachable and anecdotal style of writing which the reader will enjoy Printed Pages: 180. Bookseller Inventory # 7761

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.75
Convert Currency

Add to Basket

Shipping: US$ 4.68
From India to U.S.A.
Destination, Rates & Speeds

4.

A.K. Varghese,J.V. Vilanilam
Published by Sage Publications (2004)
ISBN 10: 0761998101 ISBN 13: 9780761998105
New Softcover First Edition Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Sage Publications, 2004. Softcover. Book Condition: New. First edition. Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department. Some of the highlights of this text are: - A holistic introduction which gives the reader a pan-industry perspective of advertising. - The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet. - Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising. - Pointers on how to conduct an advertising campaign. - Numerous advertisements which illustrate the theory and examples used in the book. - Tips on how to select an advertising agency and in what circumstances the agency should be changed. - A simple, approachable and anecdotal style of writing which the reader will enjoy Printed Pages: 180. Bookseller Inventory # 7761

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.75
Convert Currency

Add to Basket

Shipping: US$ 5.85
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

J V Vilanilam
ISBN 10: 0761998101 ISBN 13: 9780761998105
New paperback Quantity Available: 1
International Edition
Seller:
Rating
[?]

Book Description paperback. Book Condition: New. Verify ISBN for International Edition, Year of Publication 01/01/2004 0761998101. Bookseller Inventory # 266753

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.21
Convert Currency

Add to Basket

Shipping: US$ 10.56
From India to U.S.A.
Destination, Rates & Speeds

6.

J V Vilanilam
ISBN 10: 0761998101 ISBN 13: 9780761998105
New Paperback Quantity Available: 1
Seller:
PRIORITY BOOKS
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Item, Fast Shipping. Ready in Stock., BUY WITH CONFIDENCE, Note:***WE DO NOT ENTERTAIN BULK ORDERS.***. Bookseller Inventory # 340735

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.68
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

J V Vilanilam
ISBN 10: 0761998101 ISBN 13: 9780761998105
New Paperback Quantity Available: 1
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Book, Ready to ship. Bookseller Inventory # 17582

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.71
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

J V Vilanilam
ISBN 10: 0761998101 ISBN 13: 9780761998105
New Paperback Quantity Available: 1
Seller:
ZerichSpace
(Antioch, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Condition Book, Ready to ship, Choose Priority shipping for faster delivery. Normal delivery time 3-6 working days. Bookseller Inventory # 757981

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.31
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

J V Vilanilam/ A K Varghese
Published by Sage Pubns (2003)
ISBN 10: 0761998101 ISBN 13: 9780761998105
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Sage Pubns, 2003. Paperback. Book Condition: Brand New. 1st edition. 180 pages. 9.25x6.25x0.50 inches. In Stock. Bookseller Inventory # zk0761998101

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.59
Convert Currency

Add to Basket

Shipping: US$ 7.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

J V Vilanilam, A K Varghese
Published by SAGE Publications Pvt. Ltd (2004)
ISBN 10: 0761998101 ISBN 13: 9780761998105
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description SAGE Publications Pvt. Ltd, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX0761998101

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.40
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds