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This book is designed to better prepare athletes and their families to intelligently question, choose, and work with an agent and/or prospective advisors.
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Bob Ruxin is managing director and general counsel of S/R Associates, a Concord, Massachusetts firm that invests in, manages, and consults for sports marketing and sports product manufacturing and marketing businesses, including the Bike Athletic Company for whom Ruxin serves as VP/General Counsel. He has served as a consultant to the National Collegiate Athletic Association on sports agent issues and as managing director of NCAA International from 1992 to 1998, a licensee of the NCAA formed to market NCAA television, licensing, sponsorship, and events outside the U.S.
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