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From its founding in 1837 Hathaway Shirts has been the bellweather for quality and style. Ironically for their 120 years or so they did little or no advertising to the general public, promoting their product mainly to the trade or through small newspaper ads or signage at the stores. Then on September 22, 1951, in the New Yorker magazine, an advertisement ran that changed all that. The eloquent Baron George Wrangell appeared handsomely dressed in a Hathaway shirt wearing an eyepatch, with the slogan "The man in the Hathaway shirt." Rarely has a symbol become so identified with a product. This new book traces the history of the Hathaway Shirt, beginning with the early years and concentrating on the styles portrayed in nearly 50 years of advertising. Drawing upon company archives, it is a nearly complete chronology of the evolution of men's shirt fashions in the last half of the twentieth century. For designers this will be a valuable reference. For collectors of vintage clothing, there is the added aid of a guide to current prices. This colorful book is a wonderful addition to the library of fashion history.
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Book Description Schiffer Publishing, 1998. Paperback. Condition: Brand New. first edition edition. 160 pages. 10.75x8.50x0.50 inches. In Stock. Seller Inventory # zk0764306286
Book Description Schiffer Pub Ltd. PAPERBACK. Condition: New. 0764306286 *BRAND NEW* Ships Same Day or Next!. Seller Inventory # SWATI2133074944
Book Description Schiffer Pub. Condition: BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 409333
Book Description Schiffer Publishing, 1998. Paperback. Condition: New. Seller Inventory # DADAX0764306286
Book Description Schiffer Pub Ltd, 1998. Condition: New. book. Seller Inventory # MB010EUKVN6
Book Description Schiffer Pub Ltd, 1998. Paperback. Condition: New. Never used!. Seller Inventory # P110764306286
Book Description Condition: New. New. Seller Inventory # STRM-0764306286