Great Web Architecture - Softcover

Andres, Clay

Softcover

ISBN 10: 0764532464 ISBN 13: 9780764532467

Publisher: John Wiley & Sons Inc, 1999

Synopsis

Learn from the pros! Illustrated throughout with full-color images of top sites -- including those of Starbucks, Purina, the Getty Center, Salon Magazine, and Carnegie Hall -- this hands-on guide is your blueprint for successful Web architecture. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Drawing on interviews with top Web architects, author Clay Andres shows you how to construct easy-to-navigate, aesthetically pleasing sites that elegantly project your identity while solving real-world business challenges.

About this title

Review

While some books on general Web site design focus on particular technologies and others on one-size-fits-all rules, Great Web Architecture offers a fascinating examination of the structural designs of some of the Web's best sites and how they solve key design challenges. Author and graphic designer Clay Andres has created a highly engaging and truly instructive guide.

Andres's technique is simple: identify the major decision points in site design and examine closely those sites that overcome particular obstacles or illustrate concepts. He highlights sites from Starbucks, Purina, The Getty Center, Salon Magazine, Specialized, and many others--all excellent case studies. The pages of this book are packed with small format screen shots and step-by-step analysis of how the site in question is constructed and why. These examinations are supplemented with a number of interviews with the site developers to add a first-hand perspective.

This book is notable not only for its fine selection of sites but also for its practical advice. For example, Andres illustrates the benefits of cascading style sheets (CSS) but also explains frankly why they are not as widely used as you might expect. The book wraps up with lengthy responses to survey questions posed to the featured developers. Great Web Architecture is bound to capture the attention of aspiring designers and improve their techniques. --Stephen W. Plain

Topics covered: Page hierarchies, site flow, graphic design, text techniques, branding, delivering information, e-commerce store design, multimedia integration.

From the Back Cover

"Clay's writing is clear and engaging. He helps people make sense of complex topics." —Pamela Pfiffner, Vice President of Internet Content, Extensis Corp.

Top Web architects reveal proven techniques for msmart and effective sites

GREAT WEB ARCHITECTURE
LEARN FROM THE PROS! Drawing on interviews with top Web architects, author Clay Andres shows how to construct easy-to-navigate, aesthetically pleasing sites that elegantly project your identity while solving real-world business challenges. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Illustrated throughout with full-color images of top sites &mdash including those of Starbucks, Purina, the Getty Center, Salon magazine, and Carnegie Hall — this hands-on guide is your blueprint for successful Web architecture.

Companion Web site includes:

• All artwork and sample pages in the book
• Links to sites described in the book
• Updated information and sample code for Dynamic HTML, JavaScript, and Cascading Style Sheets

About this edition

• Publisher: John Wiley & Sons Inc
• Publication date: 1999
• ISBN 10: 0764532464
• ISBN 13: 9780764532467
• Binding: Paperback
• Edition number: 1
• Number of pages: 217