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Synopsis
Tips on writing to consumers and business-to-business
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
"synopsis" may belong to another edition of this title.
About the Author
Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.
"About this title" may belong to another edition of this title.
- PublisherFor Dummies
- Publication date2004
- ISBN 10 0764569694
- ISBN 13 9780764569692
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages384
- Rating
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