E-Service: New Directions in Theory and Practice - Softcover

Rust, Roland T.

 
9780765608079: E-Service: New Directions in Theory and Practice
Softcover
ISBN 10: 0765608073 ISBN 13: 9780765608079
Publisher: Routledge, 2002

Synopsis

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

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About the Author

Roland T. Rust, P.K. Kannan

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2002
Language
English
ISBN 10 
0765608073
ISBN 13 
9780765608079
Binding
Paperback
Number of pages
350

Other Popular Editions of the Same Title

9780765608062: E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice

Featured Edition

ISBN 10:  0765608065 ISBN 13:  9780765608062
Publisher: Routledge, 2002
Hardcover