The new and updated edition of this widely-used textbook is equally useful for undergraduate and graduate students of international business. Its student-friendly format, detailed coverage of classic and timely topics, and extensive use of case studies make it widely adaptable for different level courses, as well as for educators who prefer either a case study or lecture approach. This edition features new coverage of the Asian financial crisis and the European Union. Its treatment of such topics as foreign exchange, international trade policy, and economic development introduces students to techniques for analyzing national economies that are not covered in many competing texts. Ethical and environmental issues are also covered in detail, and all case studies, tables and figures have been thoroughly revised and updated. Each chapter includes a short case study, while longer, more complex case studies conclude the text. Each chapter also features learning objectives, discussion questions, and references, and an online Instructor's Manual with PowerPoint materials is also available to professors who adopt the text.
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The book's best feature is its thorough treatment and integration of both theory and practice of IB subjects in a holistic manner. Its concise treatment of the subject matter adds additional value to the book.Review:
"As business educators we strive for relevancy and often have to look beyond our text adoptions. This is 'one stop shopping' for theory and practice." -- -- Gail Arch, Director of the MBA Program, Curry College Gail Arch, Director of the MBA Program, Curry College
"Must reading by every business student, corporate executive, and seasoned reader of IB subjects. This is the finest and most comprehensive IB textbook available in the market today." -- Erdener Kaynak, Pennsylvania State University
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