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Review of Marketing Research (Review of Marketing Research, 5) - Hardcover

 
9780765621252: Review of Marketing Research (Review of Marketing Research, 5)
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First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

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Book Description Condition: New. 2008. Hardcover. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Series: 500 Tips. Num Pages: 216 pages, tables, figures & bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 259 x 183 x 20. Weight in Grams: 534. 208 pages, tables, figures & bibliographic references. Editor(s): Malhotra, Naresh. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Cateogry: (P) Professional & Vocational. BIC Classification: KJSM. Dimension: 259 x 183 x 20. Weight: 534. . . . . . Seller Inventory # V9780765621252

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