Review of Marketing Research: Volume 5

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9780765621252: Review of Marketing Research: Volume 5

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

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Naresh K. Malhorta
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Book Description Emerald Publishing Limited, United States, 2008. Hardback. Book Condition: New. 5th Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field s leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual RMR volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series. Bookseller Inventory # TNP9780765621252

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REVIEW OF MARKETING RESEARCH: VOLUME 5 -
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Book Description Emerald Publishing Limited, United States, 2008. Hardback. Book Condition: New. 5th Revised edition. Language: English . Brand New Book. The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field s leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual RMR volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series. Bookseller Inventory # AAZ9780765621252

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Naresh K. Malhorta
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Book Description Emerald Publishing Limited, United States, 2008. Hardback. Book Condition: New. 5th Revised edition. Language: English . Brand New Book. The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field s leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual RMR volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series. Bookseller Inventory # AAZ9780765621252

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Book Description Emerald Group Publishing Limited 2008-11-01, Armonk, N.Y. |London, 2008. hardback. Book Condition: New. Bookseller Inventory # 9780765621252

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Book Description Hardback. Book Condition: New. Not Signed; The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters. book. Bookseller Inventory # ria9780765621252_rkm

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