Approaches to Media Literacy: A Handbook

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9780765622655: Approaches to Media Literacy: A Handbook
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Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is available to professors who adopt this new edition.

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About the Author:

Art Silverblatt is a professor of communications and journalism at Webster University, St. Louis, Missouri.

From Library Journal:

The media are pervasive in modern life, and it is important for consumers to be able to evaluate the messages they receive. This handbook offers a range of critical approaches to the analysis of media content and messages. Each chapter focuses on a specific type of analysis, including ideological, autobiographical, nonverbal, mythic, and production elements. The authors, from the School of Communication at Webster University, provide a description of each method followed by the application of the method to a particular case. For example, the essay at the end of the chapter on nonverbal communication examines alcohol moderation ads produced by three brewers. As the authors show, the images in the ads contradict the voice-overs promoting responsible drinking. This book will be of interest as a college-level textbook and for academic libraries with communications collections. Silverblatt is also the coauthor of Dictionary of Media Literacy (LJ 4/15/97).AJudy Solberg, George Washington Univ., Takoma Park, MD
Copyright 1999 Reed Business Information, Inc.

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Other Popular Editions of the Same Title

9780765601858: Critical Approaches to Media Literacy: A Handbook for Students and Teachers

Featured Edition

ISBN 10:  0765601850 ISBN 13:  9780765601858
Publisher: Routledge, 1998
Softcover

9780765622648: Approaches to Media Literacy: A Handbook

Routledge, 2009
Hardcover

9780765601841: Critical Approaches to Media Literacy: A Handbook for Students and Teachers

Routledge, 1998
Hardcover

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