Political Marketing: Theoretical and Strategic Foundations

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9780765622914: Political Marketing: Theoretical and Strategic Foundations
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This is the first integrated theory-to-practice text on marketing's role in the political process. It

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About the Author:

Wojciech Cwalina is a professor in the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. He is a member of the editorial boards of Psychologia Spoleczna (Social Psychology) and the Journal of Political Marketing. He also serves as a marketing consultant and media advisor in Polish political campaigns.
Andrzej Falkowski is a professor of psychology and marketing, and head of the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. His research specialty is cognitive psychology, including consumer behavior, marketing, and political advertising.
Bruce I. Newman is a professor of marketing at DePaul University and is the founding editor-in-chief of the Journal of Political Marketing. He has published more than ten books and numerous articles on political marketing and consumer psychology.

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