Essentials of International Marketing

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9780765624758: Essentials of International Marketing
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Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.

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About the Author:

Donald L. Brady (Ph.D., University of Alabama) is a professor of marketing and chairman, Department of Business Administration at American University in Bulgaria. Previously, he was on the faculty of Youngstown State University, Birmingham-Southern College, where he held the Elton B. Stephens chair of Marketing and Sales Management, and Millersville University, where he served as department chair and created and directed the university's Small Business Institute. Before entering academia, he worked in industry for Armstrong World Industries, Inc., Rust International Inc., and the 3M Company. His teaching and research specialties include international marketing, sales force management, marketing research, research methods for business, and business ethics.

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Other Popular Editions of the Same Title

9781138140530: Essentials of International Marketing

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ISBN 10:  1138140538 ISBN 13:  9781138140530
Publisher: Routledge, 2016
Hardcover

9788184952308: Essentials of International Marketing

Jaico ..., 2012
Softcover

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Book Description Taylor & Francis Ltd, United Kingdom, 2010. Paperback. Condition: New. Language: English. Brand new Book. Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates.In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions. Seller Inventory # AAV9780765624758

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Book Description Taylor & Francis Ltd, United Kingdom, 2010. Paperback. Condition: New. Language: English. Brand new Book. Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates.In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions. Seller Inventory # AAV9780765624758

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