Essentials of International Marketing

3.5 avg rating
( 2 ratings by Goodreads )
 
9780765624758: Essentials of International Marketing

Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.

"synopsis" may belong to another edition of this title.

About the Author:

Donald L. Brady (Ph.D., University of Alabama) is a professor of marketing and chairman, Department of Business Administration at American University in Bulgaria. Previously, he was on the faculty of Youngstown State University, Birmingham-Southern College, where he held the Elton B. Stephens chair of Marketing and Sales Management, and Millersville University, where he served as department chair and created and directed the university's Small Business Institute. Before entering academia, he worked in industry for Armstrong World Industries, Inc., Rust International Inc., and the 3M Company. His teaching and research specialties include international marketing, sales force management, marketing research, research methods for business, and business ethics.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Brady, Donald L.
Published by Routledge (2016)
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780765624758_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.92
Convert Currency

Add to Basket

Shipping: US$ 5.18
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Donald L. Brady
Published by M.E. Sharpe Inc.
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Quantity Available: 3
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description M.E. Sharpe Inc. Book Condition: New. Bookseller Inventory # 7998322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 52.76
Convert Currency

Add to Basket

Shipping: US$ 7.34
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Donald L. Brady
Published by Taylor Francis Inc, United States (2010)
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Inc, United States, 2010. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates.In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions. Bookseller Inventory # AAV9780765624758

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 62.48
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Donald L. Brady
Published by Taylor Francis Inc, United States (2010)
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Inc, United States, 2010. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates.In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions. Bookseller Inventory # AAV9780765624758

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.17
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

BRADY, DONALD L.
Published by Routledge (2010)
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Paperback Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2010. Paperback. Book Condition: NEW. 9780765624758 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bookseller Inventory # HTANDREE0838291

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.99
Convert Currency

Add to Basket

Shipping: US$ 10.68
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Donald L. Brady
Published by Routledge (2010)
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2010. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780765624758

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.75
Convert Currency

Add to Basket

Shipping: US$ 12.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Brady, Donald L.
Published by M E Sharpe Inc (2010)
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description M E Sharpe Inc, 2010. Paperback. Book Condition: Brand New. 393 pages. 9.00x7.50x1.00 inches. In Stock. Bookseller Inventory # __0765624753

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.50
Convert Currency

Add to Basket

Shipping: US$ 8.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Donald L. Brady
Published by M.E.Sharpe (2010)
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Paperback Quantity Available: 10
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description M.E.Sharpe, 2010. Paperback. Book Condition: New. Bookseller Inventory # INGM9780765624758

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 67.15
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

9.

Brady, Donald L.
Published by Routledge (2017)
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Paperback Quantity Available: 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Routledge, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 0765624753

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 76.26
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

10.

Donald L. Brady
Published by M.E.Sharpe
ISBN 10: 0765624753 ISBN 13: 9780765624758
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description M.E.Sharpe. Paperback. Book Condition: New. 394 pages. Dimensions: 9.0in. x 7.3in. x 0.9in.Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates. . In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780765624758

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 93.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book