Advertising Account Planning: Planning and Managing an IMC Campaign

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9780765625632: Advertising Account Planning: Planning and Managing an IMC Campaign
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Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

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9780765625649: Advertising Account Planning: Planning and Managing an IMC Campaign

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ISBN 10:  0765625644 ISBN 13:  9780765625649
Publisher: Routledge, 2010
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Jugenheimer, D. W.; Kelley, L. D.
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D. W. Jugenheimer; L. D. Kelley
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