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Synopsis
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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Introduction to Mass Communication 2001 Update : Media Literacy and Culture
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McGraw-Hill Humanities Social, Boston, MA, 2000
ISBN 10: 0767419251
ISBN 13: 9780767419253
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Softcover
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Softcover. Condition: Good. Used book, good condition, all pages clean. Quantity Available: 1. ISBN: 0767419251. ISBN/EAN: 9780767419253. Pictures of this item not already displayed here available upon request. Inventory No: ABE336714762. Seller Inventory # ABE336714762
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Introduction to Mass Communication 2001 Update : Media Literacy and Culture
Published by
McGraw-Hill Higher Education, 2000
ISBN 10: 0767419251
ISBN 13: 9780767419253
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. (rev)01 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 862615-6
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Introduction to Mass Communication
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Condition: New. pp. xxiii + 519. Seller Inventory # 2698376887
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Introduction to Mass Communication
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Condition: New. pp. xxiii + 519 Illus. Seller Inventory # 95069032
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Introduction to Mass Communication
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. pp. xxiii + 519. Seller Inventory # 1898376893
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