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Book by Garner, Hugh
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Tony Alessandra, Ph.D., CPAE Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Tony's natural wit combined with his knowledge, experience, and education has captivated audiences in over 1000 keynote speeches worldwide. His clients include Fortune 500 giants, smaller companies, and professional associations. Relationship Strategies, Customer Service, and Collaborative Selling are his most often requested idea-packed topics.
While working his way through college as a salesman, Tony earned his B.B.A. (Notre Dame), M.B.A. (U. of Conn.), and Ph.D. (Georgia State U., in 1976). He taught marketing and sales at the university level for eight years before becoming a full-time professional speaker in 1979. Since then, Tony has authored 10 books, including Non-Manipulative Selling, The Art of Managing People, Publish & Flourish, and People Smart. His expertise is also featured in several award-winning audio and video training programs, including The Power of Listening film.
Tony lives in La Jolla, California, with his wife, Sue, and their four children.
To reach Tony, contact:
Alessandra & Associates, P.O. Box 2767, La Jolla, CA. 92038. (800) 222-4383 or FAX (619) 459-0435.Excerpt. © Reprinted by permission. All rights reserved.:
Easy question: Is accurate, effective, open communication important
in managing others?
Answer: You bet!
It's almost impossible to be productive in the workplace without being an effective communicator. The very definition of managing is to get things done through other people. If you cannot accurately communicate what needs to be done, how do you expect to get it accomplished? In addition, even if you can accurately communicate directives, you may do so in such a way that it causes hard feelings or "turns off" other people. In either case, the job may not get done at all, may not get done on time, may not get done correctly, or may be subtly sabotaged.
Information is an asset. It is as valuable as real estate or manufacturing equipment. Good communication is the key to acquiring, processing and capitalizing on that asset. Today's business environment is changing at a frantic pace -- reorganizations, down-sizings, mergers, acquisitions, new products, global markets, increasing regulations -- all put tremendous pressure on our abilities to communicate new information, procedures, and processes. Good communication skills are a basic necessity for people at all levels of today's organizations.
Harder question: How well do you communicate with others? Are you a highly effective, powerful communicator; moderately effective; or (heaven forbid!) an ineffective communicator who is often misunderstood?
Answer: (You'll have to evaluate your own skills. Are you getting results? ... Are you frustrated by communications at work? ... Are you satisfied with your communication skills? Even if you rated yourself moderately high or very high, there is always room for improvement and the best communicators are always honing their skills.)
All of us, at times, are misunderstood by another person or we misunderstand the other person's message. We use words or phrases that are misinterpreted. Sometimes we create "mistrust" by what we say, the words we use, or the way we say it. However, the important thing to keep in mind is that these problems happen much more frequently and with much greater severity to poor communicators than to good communicators. Even if you now believe that you are not a good communicator, this book will provide you with the crucial skills to become a much better communicator. That even goes for those of you who are already pretty effective at communications. Everyone can learn to communicate better.
Hardest question: How do you become a powerful, dynamic communicator? How do you communicate precisely what you need to have done in a way that insures that the results will match your expectations? How do you avoid misunderstandings, mis-trust, and dis-interest?
Answer: Read on. The Art of Communicating at Work
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Book Description Ryerson Press, 1970. Condition: New. book. Seller Inventory # M0770003222