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To study the diamond industry, Bergenstock (business, Muhlenberg College) focuses on De Beers, the market's most successful and enduring cartel organization. Bergenstock follows the development of the cartel from its beginnings in the late 19th century to the significant changes in its supply management policy in the early 21st century. Using a dominant firm model to analyze the effect of the Russian diamond leaks on De Beer's prices, she reaches the surprising finding that the prices were unaffected, suggesting clever tactics or very good luck on De Beer's part. Bergenstock concludes that "not unlike diamonds, De Beer is forever." Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Dr. Donna J. Bergenstock occupies a unique position as an academic researcher of the international diamond industry. Educated in economics and business at Lehigh University, Dr. Bergenstock studies the managerial strategies and marketing challenges of the primary force of the industry, De Beers. Her work has received international attention and she has appeared on ABC News 20/20 with John Stossel. Dr. Bergenstock is currently an Assistant Professor of Business at Muhlenberg College in Allentown, Pennsylvania.Review:
"Dr. Bergenstock's book explores the marketing strategies and monopoly power of De Beers' Central Selling Organization (CSO) which controls most of the world's supply of rough and gem quality diamonds along with Russia, its chief competitor and co-partner in De Beers' diamond cartel... This book will appeal to those who want to understand how a cartel is organized and how it does everything feasibly possible to maintain and enhance its hegemony in a partially competitive marketplace which typically is in a constant state of flux, and which is subject to unanticipated opportunities, changes and threats. This book should be required reading for those who are interested in marketing and product promotions (especially producty branding) as well as those who are interested in econometric models and their logical foundations as well as their prescriptive and predictive capacities." - Alton Slane, Ph.D, Muhlenberg College; "Dr. Bergenstock, adapting a standard dominant firm model to the particular situation, examines, both theoratically and empirically, the affect of Siberian leakes on rough diamond prices... Dr. Bergenstock also examines De Beer's newly introduced "supplier of choice" distribution model... Dr. Bergenstock is to be commended for a story well told. This is a fascinating read that can be recommended to a wide audience." - George Heitmann, Professor Emeritus, Pennsylvania State University; "This book is a valuable study of De Beers at a crucial moment in its history, as it copes with the difficulties created by Russian cheating and other problems by adopting a radically new strategy. Whether this new differentiation strategy will be successful remains to be seen, but preliminary market experiments suggest it may work. As the postscript details, the De Beers strategy continues to evolve. Anyone who reads this book is likely to follow with understanding and interest developing events in this fascinating industry." - (from the Commendatory Preface) Professor Mary E. Deily, Lehigh University"
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Book Description Edwin Mellen Pr, 2005. Condition: New. book. Seller Inventory # M0773462864