Branding Canada: Projecting Canada's Soft Power through Public Diplomacy

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9780773534353: Branding Canada: Projecting Canada's Soft Power through Public Diplomacy
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Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country’s public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

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About the Author:

Evan H. Potter is assistant professor in the Department of Communication, University of Ottawa. He is the founding editor of the Canadian Foreign Policy journal and a former Fulbright Visiting Chair in Public Diplomacy at the Annenberg School for Communic

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9780773534520: Branding Canada: Projecting Canada's Soft Power through Public Diplomacy

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ISBN 10: 0773534520 ISBN 13: 9780773534520
Publisher: McGill-Queen's University Press, 2009
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