Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits

3.62 avg rating
( 117 ratings by Goodreads )
 
9780786301461: Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits
View all copies of this ISBN edition:
 
 

Shows high-tech companies how to formulate product strategies, covering factors such as timing, technological change, globalization, product differentiation, pricing, and marketing. Some 250 examples from companies such as Hewlett-Packard and IBM illustrate types of strategies, such as product-line, expansion, and cannibalization strategy. Includes a chapter on strategic thinking. Annotation copyright Book News, Inc. Portland, Or.

"synopsis" may belong to another edition of this title.

About the Author:

Michael E. McGrath is a founding director of Pittiglio Rabin Todd & McGrath (PRTM).

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780071362467: Product Strategy for High Technology Companies

Featured Edition

ISBN 10:  0071362460 ISBN 13:  9780071362467
Publisher: McGraw-Hill Education, 2000
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Michael E. McGrath
Published by Irwin Professional Pub (1994)
ISBN 10: 0786301465 ISBN 13: 9780786301461
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Irwin Professional Pub, 1994. Hardcover. Condition: New. Seller Inventory # DADAX0786301465

More information about this seller | Contact this seller

Buy New
US$ 16.65
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

Michael E. McGrath
Published by Irwin Professional Pub (1994)
ISBN 10: 0786301465 ISBN 13: 9780786301461
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Irwin Professional Pub, 1994. Condition: New. book. Seller Inventory # M0786301465

More information about this seller | Contact this seller

Buy New
US$ 24.98
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds