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Shows high-tech companies how to formulate product strategies, covering factors such as timing, technological change, globalization, product differentiation, pricing, and marketing. Some 250 examples from companies such as Hewlett-Packard and IBM illustrate types of strategies, such as product-line, expansion, and cannibalization strategy. Includes a chapter on strategic thinking. Annotation copyright Book News, Inc. Portland, Or.
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Michael E. McGrath is a founding director of Pittiglio Rabin Todd & McGrath (PRTM).
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Book Description Irwin Professional Pub, 1994. Hardcover. Condition: New. Seller Inventory # DADAX0786301465
Book Description Irwin Professional Pub, 1994. Condition: New. book. Seller Inventory # M0786301465