This text explains the need for quality in healthcare, and defines quality from the healthcare professional's perspective. It provides guidance on appropriate strategies and implementation techniques, and includes a detailed discussion of ISO 9000 in healthcare. The impact of customer satisfaction is illustrated, and strategies are provided for a marketing approach to TQM in healthcare.
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Book Description Irwin Professional Publishing, 1996. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110786309806