Endorsements in Advertising: A Social History

4 avg rating
( 2 ratings by Goodreads )
 
9780786420438: Endorsements in Advertising: A Social History

The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product’s curative powers sometimes ran opposite the endorser’s obituary, and Lillian Russell once testified that a certain compound had made her “feel like a new man.” Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually.This exploration of modern endorsement advertising—paid or unsolicited testimonials endorsing a product—follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising’s changing form and fortunes, from Lux Soap’s co-opting of early Hollywood to today’s lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.

"synopsis" may belong to another edition of this title.

About the Author:

Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, lie detectors, jukeboxes, smoking, shoplifting and ticket-scalping. He lives in British Columbia.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Segrave, Kerry
Published by McFarland Publishing
ISBN 10: 078642043X ISBN 13: 9780786420438
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description McFarland Publishing. Book Condition: BRAND NEW. BRAND NEW Laminated Softcover - 239pp - The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product’s curative powers sometimes ran opposite the endorser’s obituary, and Lillian Russell once testified that a certain compound had made her "feel like a new man." Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising--paid or unsolicited testimonials endorsing a product--follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising’s changing form and fortunes, from Lux Soap’s co-opting of early Hollywood to today’s lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements. A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Bookseller Inventory # 724610

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.85
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Kerry Segrave
Published by McFarland Co Inc, United States (2005)
ISBN 10: 078642043X ISBN 13: 9780786420438
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McFarland Co Inc, United States, 2005. Paperback. Book Condition: New. Language: English . Brand New Book. The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product s curative powers sometimes ran opposite the endorsee s obituary, and Lillian Russell once testified that a certain compound had made her feel like a new man. Prohibition and drug regulation doomed patent medicines. Distrusted by the public, banished from mainstream publications, endorsements languished until the 1930s, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising - paid or unsolicited testimonials endorsing a product - follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising s changing form and fortunes, from Lux Soap s uncompensated co-opting of early Hollywood to today s lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The heavily illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements. Bookseller Inventory # AAN9780786420438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.23
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Kerry Segrave
Published by McFarland Co Inc, United States (2005)
ISBN 10: 078642043X ISBN 13: 9780786420438
New Paperback Quantity Available: 1
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description McFarland Co Inc, United States, 2005. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product s curative powers sometimes ran opposite the endorsee s obituary, and Lillian Russell once testified that a certain compound had made her feel like a new man. Prohibition and drug regulation doomed patent medicines. Distrusted by the public, banished from mainstream publications, endorsements languished until the 1930s, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising - paid or unsolicited testimonials endorsing a product - follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising s changing form and fortunes, from Lux Soap s uncompensated co-opting of early Hollywood to today s lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The heavily illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements. Bookseller Inventory # BTE9780786420438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.50
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Kerry Segrave
Published by McFarland Co Inc, United States (2005)
ISBN 10: 078642043X ISBN 13: 9780786420438
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McFarland Co Inc, United States, 2005. Paperback. Book Condition: New. Language: English . Brand New Book. The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product s curative powers sometimes ran opposite the endorsee s obituary, and Lillian Russell once testified that a certain compound had made her feel like a new man. Prohibition and drug regulation doomed patent medicines. Distrusted by the public, banished from mainstream publications, endorsements languished until the 1930s, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising - paid or unsolicited testimonials endorsing a product - follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising s changing form and fortunes, from Lux Soap s uncompensated co-opting of early Hollywood to today s lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The heavily illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements. Bookseller Inventory # AAN9780786420438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.64
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Segrave, Kerry
Published by McFarland and Co Inc (2005)
ISBN 10: 078642043X ISBN 13: 9780786420438
New Quantity Available: 2
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McFarland and Co Inc, 2005. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CE-9780786420438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.13
Convert Currency

Add to Basket

Shipping: US$ 11.98
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Kerry Segrave
Published by McFarland & Company (2005)
ISBN 10: 078642043X ISBN 13: 9780786420438
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McFarland & Company, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # M078642043X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 63.73
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Kerry Segrave
Published by Mcfarland & Co Inc (2005)
ISBN 10: 078642043X ISBN 13: 9780786420438
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Mcfarland & Co Inc, 2005. Book Condition: New. Bookseller Inventory # TV9780786420438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.75
Convert Currency

Add to Basket

Shipping: US$ 3.53
From Germany to U.S.A.
Destination, Rates & Speeds

8.

Kerry Segrave
Published by McFarland & Co Inc Pub (2005)
ISBN 10: 078642043X ISBN 13: 9780786420438
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McFarland & Co Inc Pub, 2005. Paperback. Book Condition: Brand New. 231 pages. 8.75x6.00x0.75 inches. In Stock. Bookseller Inventory # __078642043X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.75
Convert Currency

Add to Basket

Shipping: US$ 7.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Segrave, Kerry
Published by McFarland & Company
ISBN 10: 078642043X ISBN 13: 9780786420438
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McFarland & Company. PAPERBACK. Book Condition: New. 078642043X New Condition. Bookseller Inventory # NEW7.1835409

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 68.35
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

10.

Segrave, Kerry
Published by McFarland & Company (2005)
ISBN 10: 078642043X ISBN 13: 9780786420438
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McFarland & Company, 2005. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11078642043X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.76
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book