Yuengling: A History of America's Oldest Brewery

4 avg rating
( 9 ratings by Goodreads )
 
9780786437580: Yuengling: A History of America's Oldest Brewery
View all copies of this ISBN edition:
 
 

Can you name America's oldest brewery? If visions of outsized draft horses plod to mind, you're way off. Instead, head for the mountains--of northeastern Pennsylvania. In 1829, in Pottsville, German immigrant D.G. Yuengling set up shop to slake the thirst of immigrants flocking to the region's booming anthracite coalfields. Five generations have steered the family-owned brewery through fires, temperance, depressions, Prohibition, and the whims of changing tastes; outlasted hundreds of local competitors; and turned Yuengling from a regional name into a national institution. For 175 years, the hard-working, hands-on approach of Yuengling has kept it going, and growing, while thousands of other brands vanished into history's recycling bin.

Kick back, relax, and crack open a cool history of Yuengling and Son, Inc., America's oldest brewery. It begins with the brewery's founding in 1829 by German immigrant D.G. Yuengling, who saw an opportunity in the region's growing, beer-loving immigrant population. Subsequent chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, when consumers turned away from bland brands in search of a beer with character, leading to Yuengling's resurgence on the national scene. An epilogue gauges the company's current status and immediate future, and a chronology lists key events in the brewery's existence. Notes and copious illustrations supplement this history, which also includes a list of reference works, and an index.

"synopsis" may belong to another edition of this title.

About the Author:

Mark A. Noon is an assistant professor in the English Department at Bloomsburg University of Pennsylvania. He lives in Conyngham, Pennsylvania.

Review:

Outstanding...an important contribution to brewing history...well-written and enjoyable. --Mid-Atlantic Brewing News

Detailed. --Pennsylvania Magazine

As you read through the six generations and a company that stayed the course, you will be amazed and cheer how Yuengling has earned the honor of being America's oldest beer." --All About Beer

"A heroic story of the underdog's survival against the odds." --The Social History of Alcohol and Drugs

As you read through the six generations and a company that stayed the course, you will be amazed and cheer how Yuengling has earned the honor of being America's oldest beer. --All About Beer

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780786419722: Yuengling: A History of America's Oldest Brewery

Featured Edition

ISBN 10:  0786419725 ISBN 13:  9780786419722
Publisher: McFarland Publishing, 2005
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Noon, Mark A.
Published by McFarland Publishing
ISBN 10: 0786437588 ISBN 13: 9780786437580
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description McFarland Publishing. Condition: BRAND NEW. BRAND NEW Full-Sized Laminated Softcover - 321pp - Can you name America’s oldest brewery? If visions of outsized draft horses plod to mind, you’re way off. Instead, head for the mountains—of northeastern Pennsylvania. In 1829, in Pottsville, German immigrant D.G. Yuengling set up shop to slake the thirst of immigrants flocking to the region’s booming anthracite coalfields. Five generations have steered the family-owned brewery through fires, temperance, depressions, Prohibition, and the whims of changing tastes; outlasted hundreds of local competitors; and turned Yuengling from a regional name into a national institution. For 175 years, the hard-working, hands-on approach of Yuengling has kept it going, and growing, while thousands of other brands vanished into history’s recycling bin. Kick back, relax, and crack open a cool history of Yuengling and Son, Inc., America’s oldest brewery. It begins with the brewery’s founding in 1829 by German immigrant D.G. Yuengling, who saw an opportunity in the region’s growing, beer-loving immigrant population. Subsequent chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, when consumers turned away from bland brands in search of a beer with character, leading to Yuengling’s resurgence on the national scene. An epilogue gauges the company’s current status and immediate future, and a chronology lists key events in the brewery’s existence. Notes and copious illustrations supplement this history, which also includes a list of reference works, and an index. A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 2760627

More information about this seller | Contact this seller

Buy New
US$ 30.60
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Mark A. Noon
Published by McFarland (2007)
ISBN 10: 0786437588 ISBN 13: 9780786437580
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McFarland, 2007. Paperback. Condition: New. Seller Inventory # DADAX0786437588

More information about this seller | Contact this seller

Buy New
US$ 34.57
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Mark A. Noon
Published by McFarland & Co Inc, United States (2008)
ISBN 10: 0786437588 ISBN 13: 9780786437580
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description McFarland & Co Inc, United States, 2008. Paperback. Condition: New. Language: English. Brand new Book. Can you name America's oldest brewery? If visions of outsized draft horses plod to mind, you're way off. Instead, head for the mountains - of northeastern Pennsylvania. In 1829, in Pottsville, German immigrant D.G. Yuengling set up shop to slake the thirst of immigrants flocking to the region's booming anthracite coalfields. Five generations have steered the family-owned brewery through fires, temperance, depressions, Prohibition, and the whims of changing tastes; outlasted hundreds of local competitors; and turned Yuengling from a regional name into a national institution. For 175 years, the hard-working, hands-on approach of Yuengling has kept it going, and growing, while thousands of other brands vanished into history's recycling bin.Kick back, relax, and crack open a cool history of Yuengling and Son, Inc., America's oldest brewery. It begins with the brewery's founding in 1829 by German immigrant D.G. Yuengling, who saw an opportunity in the region's growing, beer-loving immigrant population. Subsequent chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, when consumers turned away from bland brands in search of a beer with character, leading to Yuengling's resurgence on the national scene. An epilogue gauges the company's current status and immediate future, and a chronology lists key events in the brewery's existence. Notes and copious illustrations supplement this history, which also includes a list of reference works, and an index. Seller Inventory # BTE9780786437580

More information about this seller | Contact this seller

Buy New
US$ 39.26
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Mark A. Noon
Published by McFarland & Co Inc, United States (2008)
ISBN 10: 0786437588 ISBN 13: 9780786437580
New Paperback Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description McFarland & Co Inc, United States, 2008. Paperback. Condition: New. Language: English. Brand new Book. Can you name America's oldest brewery? If visions of outsized draft horses plod to mind, you're way off. Instead, head for the mountains - of northeastern Pennsylvania. In 1829, in Pottsville, German immigrant D.G. Yuengling set up shop to slake the thirst of immigrants flocking to the region's booming anthracite coalfields. Five generations have steered the family-owned brewery through fires, temperance, depressions, Prohibition, and the whims of changing tastes; outlasted hundreds of local competitors; and turned Yuengling from a regional name into a national institution. For 175 years, the hard-working, hands-on approach of Yuengling has kept it going, and growing, while thousands of other brands vanished into history's recycling bin.Kick back, relax, and crack open a cool history of Yuengling and Son, Inc., America's oldest brewery. It begins with the brewery's founding in 1829 by German immigrant D.G. Yuengling, who saw an opportunity in the region's growing, beer-loving immigrant population. Subsequent chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, when consumers turned away from bland brands in search of a beer with character, leading to Yuengling's resurgence on the national scene. An epilogue gauges the company's current status and immediate future, and a chronology lists key events in the brewery's existence. Notes and copious illustrations supplement this history, which also includes a list of reference works, and an index. Seller Inventory # AAN9780786437580

More information about this seller | Contact this seller

Buy New
US$ 39.57
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Mark A. Noon
Published by McFarland Co Inc, United States (2007)
ISBN 10: 0786437588 ISBN 13: 9780786437580
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McFarland Co Inc, United States, 2007. Paperback. Condition: New. Language: English . Brand New Book. Can you name America s oldest brewery? If visions of outsized draft horses plod to mind, you re way off. Instead, head for the mountains - of northeastern Pennsylvania. In 1829, in Pottsville, German immigrant D.G. Yuengling set up shop to slake the thirst of immigrants flocking to the region s booming anthracite coalfields. Five generations have steered the family-owned brewery through fires, temperance, depressions, Prohibition, and the whims of changing tastes; outlasted hundreds of local competitors; and turned Yuengling from a regional name into a national institution. For 175 years, the hard-working, hands-on approach of Yuengling has kept it going, and growing, while thousands of other brands vanished into history s recycling bin.Kick back, relax, and crack open a cool history of Yuengling and Son, Inc., America s oldest brewery. It begins with the brewery s founding in 1829 by German immigrant D.G. Yuengling, who saw an opportunity in the region s growing, beer-loving immigrant population. Subsequent chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, when consumers turned away from bland brands in search of a beer with character, leading to Yuengling s resurgence on the national scene. An epilogue gauges the company s current status and immediate future, and a chronology lists key events in the brewery s existence. Notes and copious illustrations supplement this history, which also includes a list of reference works, and an index. Seller Inventory # AAN9780786437580

More information about this seller | Contact this seller

Buy New
US$ 40.87
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Mark A. Noon
Published by McFarland & Co Inc
ISBN 10: 0786437588 ISBN 13: 9780786437580
New Paperback Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description McFarland & Co Inc. Paperback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780786437580

More information about this seller | Contact this seller

Buy New
US$ 34.51
Convert currency

Add to Basket

Shipping: US$ 9.10
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Mark A. Noon
Published by McFarland (2007)
ISBN 10: 0786437588 ISBN 13: 9780786437580
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description McFarland, 2007. Condition: New. book. Seller Inventory # M0786437588

More information about this seller | Contact this seller

Buy New
US$ 42.99
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

8.

Noon, Mark A.
Published by McFarland and Co Inc (2008)
ISBN 10: 0786437588 ISBN 13: 9780786437580
New Quantity Available: 1
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McFarland and Co Inc, 2008. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CE-9780786437580

More information about this seller | Contact this seller

Buy New
US$ 38.67
Convert currency

Add to Basket

Shipping: US$ 11.81
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Noon, Mark A.
Published by McFarland & Co Inc Pub (2007)
ISBN 10: 0786437588 ISBN 13: 9780786437580
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McFarland & Co Inc Pub, 2007. Paperback. Condition: Brand New. illustrated edition. 231 pages. 9.75x6.75x0.50 inches. In Stock. Seller Inventory # __0786437588

More information about this seller | Contact this seller

Buy New
US$ 47.47
Convert currency

Add to Basket

Shipping: US$ 9.84
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Noon, Mark A.
Published by McFarland
ISBN 10: 0786437588 ISBN 13: 9780786437580
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McFarland. PAPERBACK. Condition: New. 0786437588 New Condition. Seller Inventory # NEW7.0347217

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book