John Deere Snowmobiles: Development, Production, Competition and Evolution, 1971-1983

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9780786478378: John Deere Snowmobiles: Development, Production, Competition and Evolution, 1971-1983
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Long respected as a manufacturer of sturdy agricultural machinery, the John Deere Company began in the 1960s to build a line of consumer products in a dedicated factory in Horicon, Wisconsin. Starting with a lawn and garden tractor in 1963, Deere soon entered the fast-growing snowmobile market, introducing two models in 1971. The next 13 years would see a succession of models as Deere vied against tough competitors in a weather-dependent market.

This detailed history, written by two key participants in the snowmobile program, describes the development of John Deere snowmobiles from start to finish: the design and engineering decisions that shaped each important model; reception of the snowmobiles by consumers; the factory race teams; the introduction of front-engine and water-cooled models; the process of selecting engines and negotiating with suppliers, including when problems developed; and the snowmobiles' impact on product engineering. The text provides an inside view of Deere's Consumer Products Division at a time of rapid growth, and of the people and processes that made it all happen.

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About the Author:

Ronald K. Leonard applied his engineering skills to John Deere products during a 41-year career. He divides his time between Galena, Illinois and Key Colony Beach, Florida.

From April 1974 until retirement in July 2000, Richard Teal worked for the John Deere Horicon Works in Horicon, Wisconsin. He lives in Horicon.

Review:

"comprehensive history...readers interested in the overall span of Deere & Company will find much new history harvested from intimate accounts of an experimental advancement into a new business segment"--SAH Journal.

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Book Description McFarland Publishing. Condition: BRAND NEW. BRAND NEW Full-Sized Laminated Softcover - In Stock and ready for Immediate Shipment! Long respected as a manufacturer of sturdy agricultural machinery, the John Deere Company began in the 1960s to build a line of consumer products in a dedicated factory in Horicon, Wisconsin. Starting with a lawn and garden tractor in 1963, Deere soon entered the fast-growing snowmobile market, introducing two models in 1971. The next 13 years would see a succession of models as Deere vied against tough competitors in a weather-dependent market. This detailed history, written by two key participants in the snowmobile program, describes the development of John Deere snowmobiles from start to finish: the design and engineering decisions that shaped each important model; reception of the snowmobiles by consumers; the factory race teams; the introduction of front-engine and water-cooled models; the process of selecting engines and negotiating with suppliers, including when problems developed; and the snowmobiles’ impact on product engineering. The text provides an inside view of Deere’s Consumer Products Division at a time of rapid growth, and of the people and processes that made it all happen. A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 2699671

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Book Description McFarland Co Inc, United States, 2014. Paperback. Condition: New. Language: English . Brand New Book. The first part of the book tells the story of how the Consumer Products Division of John Deere came to be and how it was accomplished. Then the book discusses from start to finish the development of John Deere snowmobiles, including key products along the way and the people and processes that were part of the adventure. This includes racing and the significant role it played. Then the book discusses the decade from 1976 to 1986 when Deere introduced multitudes of new products for Lawn Ground care and snowmobiles and the Horicon factory made significant contributions to Deere profits. The last section discusses how the snowmobile changed product engineering. Interspersed throughout the book are Fortune 500 rankings for Deere and comments on the financial effects that Horicon had upon Deere. Seller Inventory # AAN9780786478378

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Book Description McFarland Co Inc, United States, 2014. Paperback. Condition: New. Language: English . Brand New Book. The first part of the book tells the story of how the Consumer Products Division of John Deere came to be and how it was accomplished. Then the book discusses from start to finish the development of John Deere snowmobiles, including key products along the way and the people and processes that were part of the adventure. This includes racing and the significant role it played. Then the book discusses the decade from 1976 to 1986 when Deere introduced multitudes of new products for Lawn Ground care and snowmobiles and the Horicon factory made significant contributions to Deere profits. The last section discusses how the snowmobile changed product engineering. Interspersed throughout the book are Fortune 500 rankings for Deere and comments on the financial effects that Horicon had upon Deere. Seller Inventory # AAN9780786478378

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Book Description McFarland Co Inc, United States, 2014. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The first part of the book tells the story of how the Consumer Products Division of John Deere came to be and how it was accomplished. Then the book discusses from start to finish the development of John Deere snowmobiles, including key products along the way and the people and processes that were part of the adventure. This includes racing and the significant role it played. Then the book discusses the decade from 1976 to 1986 when Deere introduced multitudes of new products for Lawn Ground care and snowmobiles and the Horicon factory made significant contributions to Deere profits. The last section discusses how the snowmobile changed product engineering. Interspersed throughout the book are Fortune 500 rankings for Deere and comments on the financial effects that Horicon had upon Deere. Seller Inventory # BTE9780786478378

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