Publishing Romance: The History of an Industry: 1940s to the Present

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9780786494903: Publishing Romance: The History of an Industry: 1940s to the Present
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Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of "bodice-ripper" romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century.

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About the Author:

John Markert is associate professor of sociology at Cumberland University and has published numerous articles analyzing aspects of the social events and the media. He lives in Nashville, Tennessee.

Review:

"Despite romance novels making up 23 percent of the U.S. fiction market...the genre is still pushed aside as mommy porn or the default reading of lonely cat-laden spinsters"--Washington Post.

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Book Description McFarland Co Inc, United States, 2016. Paperback. Condition: New. Language: English . Brand New Book. Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of bodice-ripper romances in the 1970s. The liberation of the romance novel s content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century. Seller Inventory # AAN9780786494903

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Book Description McFarland Co Inc, United States, 2016. Paperback. Condition: New. Language: English . Brand New Book. Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of bodice-ripper romances in the 1970s. The liberation of the romance novel s content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century. Seller Inventory # AAN9780786494903

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Book Description McFarland Co Inc, United States, 2016. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of bodice-ripper romances in the 1970s. The liberation of the romance novel s content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century. Seller Inventory # BTE9780786494903

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